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A Las Vegas vacation brings many different images to mind, from the hard-partying city of gamblers and cheap drinks to the place for a wholesome family getaway with the kids. The vacation industry of Sin City grew into its own after great efforts to reinvent itself as a playground for adults in the late 60s and early 70s.

In those days, the city of Las Vegas was packed with a busy nightlife that included 24-hour bars, prominent stage performances and, of course, its infamous and ritzy casinos. In those days, visitors could start the night off with tickets to a great performance before spending the rest of the night gambling. In the wee hours of the morning, they might grab breakfast and a martini before finally hitting the sack for just a couple hours of shut-eye before starting all over.

Las Vegas vacations took on a different connotation starting in the early 90s when the city casinos began attracting entire families. This was done to compete with newer attractions like the New York New York roller coaster and the MGM Grand, with a family-focused environment.

The proprietors of casinos understood the potential of retaining their traditional gamblers and high spenders while bringing in a new market. Families were bringing their own money and looking to spend it in Las Vegas. Thus, Las Vegas began to host more child-friendly shows, restaurants and other entertainment. Lots of casinos offered places for kids to play so their parents could continue to drink and spend money on the games.

These days, Las Vegas vacations can be anything from a kid’s fantasy-land to the adult playground of yore. Gamblers need only look up from their slot machines or roulette wheels to see a roller coaster whiz over their heads. Sponge Bob Square Pants commercials share space with ads for topless shows and escort services, now that prostitution is legal in Vegas.

It can still feel like an adult’s playground, even as the strip continues to market itself as a family-oriented destination. There continue to be a higher concentration of fine dining establishments and hot night spots than pretty much anywhere else in America, and Vegas is still overflowing with money and champagne.

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