Using The Right Text Format for SEO
One of the commonly overlooked aspects of SEO is using text format for SEO. By using specific tags and formatting techniques you are essentially highlighting particular pieces of information on your page as the most important and relevant. However, there has been some debate as of late whether or not using text formatting can improve your results and rankings.
As we all know, SEO is constantly changing, growing and evolving. The techniques of a few years ago are not guaranteed to work today, and nothing is guaranteed to work in a few months from now. As a webmaster or small business owner your job is to stay ahead of the game by learning from the available information and staying ahead of the latest trends and changes.
Using text format for SEO is as mentioned a way to highlight a particular piece of information as being the most relevant on your webpage. If you highlight a keyword or key phrase in this fashion you are therefore giving your page more relevancy for that search term, and a higher ranking can therefore occur.
The highest or most important level of formatting that you can use on a webpage is the main heading tag, h1. This is where you put the title of your webpage, and whatever is in that tag is recognized as being the most important information that you have on any particular page. Therefore it makes sense that by including a keyword or two into your h1 tag you are then highlighting that keyword as extremely important to the webpage in question.
After the H1 tag there are many other heading tags, going all the way down to H6. After H2 or H3 these tags lose their value and they should not be bothered with. However, effective usage of H2 as subheads throughout your content can certainly pay dividends in the same fashion that the H1 tag does. Include an additional keyword or two in the h2 tags you have scattered throughout your page and you can boost your rankings even more.
In addition to these tags, another tag used in text format for SEO changes will affect the actual body of your text. The tag is the strong tag, and it makes a particular piece of text bold. While it produces the same effect as the b tag, it’s actually significantly more important. That’s because the b tag only produces a visual change, while the strong tag also attaches a meaning of strong emphasis.
These are the main ways that you can use text format for SEO within your web pages. As mentioned the world of SEO is always changing and nothing is guaranteed. Many people are already thinking that this highlighting of information is no longer completely effective. However it certainly won’t do anything negative to your positioning, and until it’s completely proven to be ineffective it makes sense to implement whenever possible.
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